Ipsos, recognized for its commitment to providing reliable information that positively impacts people's lives, channeled this same transformative vision into the design of its new headquarters in Brazil. With the mission of creating an environment that not only meets the practical needs of employees and clients, but also promotes an inspiring and meaningful experience, we immersed ourselves in a creative process that reflects the company's values and identity.
Inspired by the dynamism and diversity of cities, we sought to create a space that was more than just an office, but a living, pulsating environment, where every element invites interaction and collaboration. The reception area, conceived as a central meeting point, is adorned by an impressive central tree, which not only symbolizes the company's growth and vitality, but also offers a sense of calm and connection with nature from the moment you enter the space.
The work areas were designed with flexibility and adaptability in mind, reflecting the rhythm and variety of a city in constant evolution. Large windows invite occupants to contemplate the surrounding views, providing a sense of expansion and freedom. In addition, small collaborative "squares" are scattered throughout the space, creating informal meeting points where ideas can flow freely and collaboration can thrive.