Medsystems

We were invited to design the new MedAcademy, a space that reflects the fusion of technology and health located in São Paulo. It has become a unique environment for the city, with an audience of doctors, dentists, beauticians and entrepreneurs from the beauty sector. The project's program was complex, requiring a well-structured flow to ensure functionality and fluidity. 

Our approach was to create a space integrated into the urban landscape, where interpersonal exchanges are facilitated and the brand experience reveals itself naturally. The journey begins at the entrance, with an interactive café, marked by a diagonal that directs the visitor to the window overlooking the cable-stayed bridge, a city landmark. On this axis, we installed a 10-meter LED panel that not only communicates the brand in an impactful way, but also transforms the environment with dynamic content, creating varied scenarios for the café. This reception area also has polycarbonate panels that are illuminated and convey the feeling of a technological environment. A large curved cabinet adds movement and lightness, accommodating the functions of future events and meetings in a simple, contemporary and elegant way. The colors applied follow a palette of soft, natural tones. 

After coffee, visitors are taken to a large product exhibition center, designed to be flexible and highly technological. This space connects to an auditorium, ideal for lectures, presentations and training on new techniques and products, and to the clinical rooms, whose predominant materiality is off-white, complemented by ceilings with gradients of lilac and pink, providing a soft and pleasant visual experience during the demonstration of procedures.These areas also have a dressing room and photography room for patients. 

The route culminates in business areas equipped with rooms for webinars, podcasts and meetings, as well as an interactive store. In the store, shelves and totems display the brand's wide range of products, which can be purchased in a practical way. Miniature mockups reinforce the sensory experience, giving visitors the feeling of taking part of the environment with them. 

Pivoting polycarbonate doors, developed especially for the project, integrate the store into the product center by creating a fluid connection between the spaces. In addition, an alternative route leads to a premium area with comfortable lounges and a collaborative table for meetings. 

All the rooms were designed to reflect the contrast between the technological precision of the brand's solutions and the lightness of human interactions. The light color palette, combined with the use of contemporary materials and the integration of natural elements, creates a welcoming space where technology and well-being complement each other.